Plain, functional graphic design is highly topical. Amidst the visual opulence surrounding us today precisely condensed posters or the carefully composed systems of symbols used in airports seem spectacular. Back in the 1960s pioneering achievements of this kind formed the basis for the international success of Swiss graphics. With founding fathers such as Josef Müller-Brockmann, Karl Gerstner or Armin Hofmann, reduced design under the name “Swiss Style” developed into a movement that pointed the way to the future. Designers like Massimo Vignelli or Wim Crouwel established the minimalist aesthetic worldwide. The exhibition traces the successful spread of “Swiss Style” and confirms its relevance with a selection of contemporary works, for instance with a critical intervention of "Experimental Jetset", an Amsterdam-based trio of graphic designers.

www.museum-gestaltung.ch
20 swiss style poster by swiss style — international graphic design
Swiss Style – International Graphic Design, 2015
Julia Born
Exhibition poster for Museum für Gestaltung Zürich
02 swiss style poster by swiss style — international graphic design
Moins de bruit, 1960
Josef Müller-Brockmann
Museum für Gestaltung Zürich, Poster Collection
03 swiss style poster by swiss style — international graphic design
Robert Rauschenberg, 1968
Wim Crouwel, SM
Museum für Gestaltung Zürich, Poster Collection
04 swiss style poster by swiss style — international graphic design
Überholen ...? Im Zweifel nie!, 1957
Josef Müller-Brockmann,
Museum für Gestaltung Zürich, Poster Collection
05 swiss style poster by swiss style — international graphic design
Back in Black − Akkurat Schwarz, 2006
Laurenz Brunner
Museum für Gestaltung Zürich, Poster Collection
07 swiss style poster by swiss style — international graphic design
Olivetti Studio 45, 1969
Walter Ballmer
Museum für Gestaltung Zürich, Poster Collection
09 swiss style poster by swiss style — international graphic design
Chum mach mit, 1962
Jörg Hamburger
Museum für Gestaltung Zürich, Poster Collection
10 swiss style poster by swiss style — international graphic design
ABM, 1985
Atelier Ursula Hiestand
Museum für Gestaltung Zürich, Poster Collection

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